The demand for football on television is such that Sky and BT in Britain will be paying £5.136bn for live Premier League TV rights for 2016-17.
Interest shown by Discovery, which owns Eurosport and BeIN sports has pushed the price up and Sky viewers will be the ones to pay.
All this means that clubs that finish at the bottom of the Premier League in the 2016-17 season will receive £99m and the winners will net £150m on top of which clubs will have fees based on the TV coverage.
Although, the clubs talk of the money not going to players, it is predicted that we shall soon see £100m paid for Premier League players and salaries of £500,000 per week.
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