The demand for 100% natural pomegranate juice is such that the only Spanish company that produces it has increased its forecasts for sales from 40,000 litres last year to 70,000 litres for this year. Campodeelche.com, the small company that produces the juice, is based in Elche and last year started advertising the juice on the Internet. They claim that they are the only people producing 100% pure juice in Spain - free from additives an not concentrated like other companies pomegranate juices.
They also claim that this year's juice will have a more intense red colour and a sweeter flavour than previously thanks to improved packaging techniques.
Doctors and chemists recommend pomegranate juice because it is high in antioxidants and is beneficial to health. On their web site Campo de Elche have medical reports which state that pomegranate juice is good for almost everything from erectile dysfunction to a whole host of cancers and is particularly good for reducing hypertension.
The company also advertise oranges and almonds on their site which incidentally has a host of great recipes to try out.
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