Friday, September 19, 2008

Logo competition

Design a logo for the Asociación Europea del Carnet Jove and you could win 5,000 €.

Click here for details.

DIRECTIVES FOR THE CREATION OF THE LOGO

image

Evolutionary process: the aim is to renew the present logo rather than create something totally new. Certain elements would need to be kept so that the new logo is easy to recognise and can be compared with the present one.
· The three more important characteristics are:
1. High value of recognition
2. Lasting, immutable, ie. not something that will date in the short term
3. Harmonious: the logo, the corporative colour and the typography must combine well
· Name EYCA (in capital letters or small letters) must be included in the logo.
· The symbol of Hercules can be used, but it is not obligatory. It can be a streamlined modernised or be an abstraction of the present one.
· At least one of the corporate colours must be used.
· The typography - source of old EURO<26 does not have to be conserved in word EYCA.
· The format of the new logo must be smaller than the old one and square similar to the logo used by Visa or Mastercard.

The finished design should be sent by email in the form of a jpg of not more than 4Mb in size and no larger than 800pixels on the largest side. Entries should be sent to logo@eyca.org by 5pm on the 30th September.

Dimensions of present logo

The width and the dimensions of the yellow frame, in proportion to the height, follow the proportions of the design of classic membership card: height/width = 1.00/0,43
Minimum altitude: 27.5 mm
Minimum width: 11.8 mm
Yellow frame: 0.5 mm

Colours of present logo

Yellow frame: Y 100% M 20%
Stars: Y 100% M 20%
Background of the logo: M 90% C 20%
Figure of Hercules: K 100%
Lettering EURO<26: American Typewriter, target, point 19, width 50%

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