In order to promote the town's image as a tourist resort, the City Council of Rojales has produced more than 6,000 promotional leaflets to take to the tourist fair FITUR, in Madrid.
In the literature, the mayor of Rojales, Antonio Martínez Cánovas, has included historical monuments such as the eighteenth century bridge of Carlos III, the La Noria (waterwheel) of 1798, the Aljibes (water tanks) of Gasparito built in 1922 and the sixteenth century Azud (water pump).
On a cultural level, the museum of the La Huerta stands out. The museum, which has a lot of articles of agro-ecological interest, is housed in buildings that belonged to the Hacienda de Los Llanos. Rojales also has an archaeological-paleontology museum located in the old town hall, which houses the most spectacular findings from the town.
Rojales boasts the eco-museum of underground living, "Las Cuevas del Rodeo” which is of great ethnological, social and cultural importance . The caves are the venue for artisan exhibitions and workshops.
The town is also keen to point out to national and foreign tourists the Supervisory Celebrations; Moors and Christians, Semana Santa and the Virgin of the Rosary.
In addition, the Rojales stand will include information about the Infant Literary Contest and the Festival of Jazz, that is now in its second year.
The City council will be taking advantage of this international fair to present the National Contest Villancicos (Christmas carols) and Polifonía (music) which has been celebrated in the town since 1975, as well as the Golf course La Marquesa, located in enviable environmental surroundings.
The gastronomy of Rojales offers visitors to the Vega Baja their first experience on the tapeo route along with a great variety of typical products of the region; mantecados (buns made with lard) , toñas (almond biscuits) and almendrados (products made from almonds).
With respect to its environmental surroundings, the municipality emphasises the park “El Recorra” and “la Laguna”.
Good luck to them, I hope they can encourage people to visit the area. If they do, then we could all benefit.