The tolls on the AP-7 go up and the number of users goes down. In 2012 14% fewer vehicles used the motorway between Alicante and Valencia; that represents a loss of 3,000 vehicles per day. At the same time the tolls went up by 11% and then a further 2.4% in January. Surprise, surprise, traffic on the N-332 coast road increased during the same period.
The good news for those who can afford the tolls is that the toll section of the motorway is barely used – 14,818 vehicles per day – hardly worth having a road for so few. By my reckoning it is likely that the road actually generates less income than it did before the toll increases.